Beauty

glossier.com

Glossier is a skin-first beauty brand whose public storefront leans on kits, short routine copy, and shared-looking imagery rather than a single campaign still. Confirm shade, kit contents, and shipping on glossier.com.

colourpop.com

ColourPop sells fast-drop color cosmetics on a public homepage that treats a dense shade wall, collection names, and set-versus-single tiles as the store, not a quiet four-SKU wardrobe. Confirm shade, set contents, and shipping on colourpop.com.

theordinary.com

The Ordinary sells ingredient-first skincare on public PDPs that state percentages, timing, and conflicts in plain text. Confirm suitability and shipping on theordinary.com.

fentybeauty.com

Fenty Beauty sells color cosmetics on a public site that treats shade range as the pitch, with education and shade tools next to fashion-forward campaigns. Confirm shade and how you can buy in your market on fentybeauty.com.

waxcenter.com

Waxing care retail side, mid prices. Booking plus aftercare SKUs.

soldejaneiro.com

Sol de Janeiro sells scented body care on a public homepage that puts tropical packaging, scent-family tiles, and the Bum Bum cream story next to the jar instead of parking fragrance on a tiny footer note. Confirm scent family, size, and shipping on soldejaneiro.com.

thebodyshop.com

Naturals-framed personal care, mid prices. Strong green brand ID.

laurageller.com

Color cosmetics, mid prices, easy base makeup pitch. Lots of how-tos and shades.

jeffreestarcosmetics.com

Influencer color cosmetics, mid prices. High-saturation shade walls.

morphe.com

Cosmetics and brushes, value to mid. Many palettes and kits.

olaplex.com

Olaplex sells bond-building hair care on a public homepage that numbers the system (salon-leaning steps and at-home bottles) and puts that sequence next to the product instead of parking repair talk on an About page. Confirm the current step, the at-home versus salon split, and shipping on olaplex.com.

bareminerals.com

Mineral makeup and skin, mid prices. Natural bare look pitch.

nativecos.com

Deodorant and personal care, mid prices. Simple scent walls.

drunkelephant.com

Drunk Elephant sells clean-clinical skincare on a public storefront that uses colorful dropper bottles, compatibility copy, and a what-it-leaves-out list as browse language, not a mood board that hides the serum. Confirm the current lineup, layering notes, and shipping on drunkelephant.com.

kyliecosmetics.com

Lip kits and makeup at mid prices. Drop heroes and Kylie imagery.

glowrecipe.com

Glow Recipe sells fruit-concept skincare on a public homepage that uses watermelon, guava, and other fruit lines as navigation, with dewy photography sitting next to the jar instead of a lab-white spec wall. Confirm fruit line, texture, and ship-to on glowrecipe.com.

rarebeauty.com

Rare Beauty sells Selena Gomez color cosmetics on a public homepage that puts liquid blush, shade tools, and mental-health giving copy beside the product instead of hiding the mission in a footer essay. Confirm shade, kits, and how you can buy in your market on rarebeauty.com.

mykitsch.com

Satin pillowcases, heatless-curl tools, and hair accessories, value to mid. TikTok tools in pink packaging.

peachandlily.com

K-beauty edit plus house skincare at mid prices. Glass-skin routine graphics.

rhodeskin.com

Rhode sells a short Hailey Bieber skincare and lip line on a public homepage that treats a bare bottle and a peptide lip story as the whole first screen, not a dense aisle. Confirm the current list, shade, and ship-to on rhodeskin.com.

tartecosmetics.com

Amazonian clay makeup and the Shape Tape line at mid prices. Bright, fruit-colored campaign photography.

iliabeauty.com

Ilia sells clean makeup on a public homepage that treats skin-makeup hybrids, serum-foundation stills, and ingredient callouts on color PDPs as the aisle, not a theatrical glam wall with no ingredient line. Confirm shade, finish, and shipping on iliabeauty.com.

tower28beauty.com

Sensitive-skin makeup and SOS spray at mid prices. Beach-light, kid-friendly-casting campaigns.

kosas.com

Clean concealer, brow, and makeup-skincare hybrids at mid prices. Dewy close-ups and concealer-swatch bars.