Wellness

choosemuse.com

Muse, from Toronto-based InteraXon, makes EEG headbands that give real-time feedback on brain activity during meditation. The Muse S Athena adds sleep tracking, and a premium app subscription unlocks guided programs.

smartypantsvitamins.com

SmartyPants sells gummy multivitamins and supplements for kids, teens, and adults, including prenatal, omega, probiotic, and fiber formulas. The brand uses premium nutrient forms and publishes third-party testing.

plunge.com

Plunge builds cold plunge tubs and infrared saunas for home contrast therapy, led by the flagship Plunge All-In. The range includes standalone saunas, red light panels, and maintenance accessories.

nectarsleep.com

Nectar sells memory-foam and hybrid mattresses direct, from the Classic Hybrid up to the Ultra line, alongside pillows, toppers, and bedding. Purchases come with a 365-night trial and a lifetime warranty.

ultrahuman.com

Ultrahuman is a Bengaluru-based health technology company selling the Ring Air and Ring Pro smart rings, plus the M1 continuous glucose monitor and Ultrahuman Home. Core health tracking on the rings requires no subscription.

eightsleep.com

Eight Sleep sells a smart mattress cover and hub that heats, cools, and tracks sleep biometrics through the night. The current Pod 6 lineup adds an adjustable base, cooling blanket, and pillow cover to the range.

headspace.com

Headspace is a meditation and sleep app with guided sessions, sleepcasts, and mindfulness courses. Plans include monthly and annual memberships plus discounted student and family tiers.

molekule.com

Molekule sells air purifiers built around its PECO technology, which is designed to destroy airborne pollutants rather than just trap them. The range covers the compact Air Mini+, the full-size PECOAir, and the larger Air Pro.

ro.co

Ro is a telehealth platform offering online visits and home-delivered prescriptions for weight loss, ED, hair loss, and related conditions. Pricing is published per treatment, with subscriptions for ongoing care.

functionhealth.com

Function Health is a membership service offering 100+ biomarker lab tests a year for preventive health tracking. The $499 annual plan includes two Quest Diagnostics blood draws with clinician-reviewed results.

seed.com

Seed Health, Inc. is a microbiome science company built around targeted cellular and gut health formulations. Its hero product is the DS-01® Daily Synbiotic, which combines 24 probiotic strains alongside a prebiotic delivered via a specialized ViaCap® dual-capsule system.

betterhelp.com

Founded in 2013, BetterHelp describes itself as the world's largest online therapy platform, connecting users with licensed mental health professionals remotely. The service matches individuals to credentialed therapists—such as LPC, LCSW, LMFT, LMHC, or PhD/PsyD practitioners—whose credentials undergo state board verification and experience checks detailed on the FAQ.

getquip.com

quip sells electric toothbrushes, water flossers, toothpaste, and floss direct, with optional automatic refill subscriptions. The lineup spans a $35 sonic toothbrush to a $70 smart oscillating model, plus kids' brushes and replacement heads.

zoe.com

Zoe runs a personalized nutrition program built around at-home gut microbiome testing and an app that scores foods to individual biology. The program starts with a test kit purchase plus a monthly membership, and the company also sells Daily30+, a 30-plant wholefood supplement.

pendulumlife.com

Pendulum sells targeted probiotic supplements, including strains such as Akkermansia muciniphila, developed from microbiome research. The lineup covers metabolic health, glucose control, GLP-1 support, and menopause, alongside prebiotic fiber products.

talkspace.com

Talkspace is an online therapy and psychiatry platform that matches users with licensed providers. Plans include messaging-only therapy, video sessions, couples therapy, and psychiatry evaluations, with many insurance plans accepted.

nuunlife.com

Nuun makes effervescent electrolyte drink tablets for everyday and sport hydration. The range includes the core Sport line, caffeinated Energy, Immunity, and Vitamins formulas, sold as single tubes or multi-packs.

viome.com

Viome offers at-home health tests that analyze gut, oral, and cellular markers using RNA sequencing. Test kits include the Gut Intelligence, Oral Health Intelligence, and Full Body Intelligence tests, each paired with personalized nutrition and supplement recommendations.

perelelhealth.com

Perelel formulates stage-specific vitamin packs for fertility, pregnancy, and postpartum, developed with doctors. Products come as daily sachet packs with subscription options, and are HSA/FSA eligible.

insidetracker.com

InsideTracker combines blood test results with DNA and wearable data to generate personalized nutrition and longevity recommendations. Plans range from single biomarker panels to the comprehensive Ultimate test, with a membership for ongoing tracking.

byloftie.com

Loftie makes a phone-free smart alarm clock with sunrise wake-up and sleep sounds. The line includes the Loftie Clock and Loftie Lamp, plus sleep accessories such as mouth tape and night lights.

apolloneuro.com

Apollo Neuro's wearable delivers gentle vibrations intended to support stress management and sleep. The device is sold with an optional SmartVibes AI membership, and accessories include bands, clips, and charging cables.

golde.co

Golde sells superfood latte blends — turmeric, matcha, cacao — plus a small set of wellness extras like a face mask and cookbook. The catalog is compact and routine-oriented.

somneesleep.com

Somnee sells a wearable neurostimulation headband designed to improve sleep, paired with a sleep-tracking membership. The catalog is minimal: the headband, membership, and a few accessories.