Clean Beauty

glossier.com

Skin-first beauty at mid prices. Soft minimal brand with UGC energy.

colourpop.com

Color cosmetics from value to mid, fast drops. Youthful dense shade walls.

theordinary.com

Ingredient-focused skincare at value prices, lab aesthetic. Spec-sheet style PDPs.

waxcenter.com

Waxing care retail side, mid prices. Booking plus aftercare SKUs.

soldejaneiro.com

Scented body care, upper-mid. Tropical packaging energy.

thebodyshop.com

Naturals-framed personal care, mid prices. Strong green brand ID.

laurageller.com

Color cosmetics, mid prices, easy base makeup pitch. Lots of how-tos and shades.

jeffreestarcosmetics.com

Influencer color cosmetics, mid prices. High-saturation shade walls.

morphe.com

Cosmetics and brushes, value to mid. Many palettes and kits.

olaplex.com

Hair repair, upper-mid. Step-care storytelling.

bareminerals.com

Mineral makeup and skin, mid prices. Natural bare look pitch.

nativecos.com

Deodorant and personal care, mid prices. Simple scent walls.

drunkelephant.com

Clinical-looking serums in colorful droppers at upper-mid prices. Compatibility copy and a clean list.

kyliecosmetics.com

Lip kits and makeup at mid prices. Drop heroes and Kylie imagery.

glowrecipe.com

Fruit-concept skincare at mid prices. Watermelon and guava packaging, dewy photos.

rarebeauty.com

Selena Gomez makeup at mid prices. Liquid blush heroes and mental-health giving copy.

mykitsch.com

Satin pillowcases, heatless-curl tools, and hair accessories, value to mid. TikTok tools in pink packaging.

peachandlily.com

K-beauty edit plus house skincare at mid prices. Glass-skin routine graphics.

rhodeskin.com

Hailey Bieber skincare and lips at upper-mid prices. Bare bottles and peptide lip tints.

tartecosmetics.com

Amazonian clay makeup and the Shape Tape line at mid prices. Bright, fruit-colored campaign photography.

iliabeauty.com

Clean makeup that reads as skincare-makeup hybrids at mid-to-high prices. Bare-skin photography and serum-foundation stills.

tower28beauty.com

Sensitive-skin makeup and SOS spray at mid prices. Beach-light, kid-friendly-casting campaigns.

kosas.com

Clean concealer, brow, and makeup-skincare hybrids at mid prices. Dewy close-ups and concealer-swatch bars.

saiehello.com

Clean blush, bronzer, and dewy makeup at mid prices. Soft-focus dew photography, very little packaging clutter.