Essentials

thehalara.com

Twirl skirts, 2-in-1 shorts, and social-first active apparel. Demo videos of stretch and twirl.

yitty.com

Shapewear-adjacent active and lounge from the Fabletics family. Body-range campaigns and smoothing demos.

varley.com

Polo-collar studio apparel and quiet luxury active. Tennis-club photography and knit close-ups.

onzie.com

Printed yoga leggings and studio pieces at mid prices. Print-wall photography.

bowflex.com

Home gym machines, weights, and training accessories. Machine-demo films and footprint diagrams.

javvycoffee.com

Coffee concentrates and protein-coffee mixes. Kitchen-pour demos and concentrate stills.

jot.co

Ultra-concentrated coffee you dose by teaspoon. Tiny-bottle stills and latte-build films.

soylent.com

Complete-meal shakes and powders at mid prices. Utilitarian bottle stills and macro tables.

vitacoco.com

Coconut water, oil, and coconut pantry at grocery-DTC prices. Tropical stills and carton grids.

drinkspindrift.com

Sparkling water with real fruit juice, not just essence. Can stills and fruit-macro photography.

aurabora.com

Herbal sparkling waters (lavender, hibiscus) at mid prices. Botanical-can stills and flavor diagrams.

boxedwaterisbetter.com

Water in paper cartons with a sustainability pitch. Carton stills and recycling diagrams.

twiningsusa.com

Tea tins, sachets, and a 300-year catalog. Tin-wall photography and blend stories.

brewteacompany.co.uk

Straightforward loose-leaf tea pouches at accessible prices. No-tin, pouch-first stills.

matcha.com

Ceremonial-grade matcha and whisks. Tin stills and whisking demos.

seedlipdrinks.com

Non-alcoholic distilled spirits with botanical stills. Bar-photography without booze theater.

drinkdesoi.com

Katy Perry's non-alcoholic aperitifs with adaptogen copy. Aperitif-glass stills and can/bottle splits.

kineuphorics.com

Adaptogen and nootropic NA drinks at mid-to-high prices. Moody bottle stills and ritual copy.

nutpods.com

Unsweetened plant creamers at grocery-DTC prices. Carton stills and coffee-pour films.

usualwines.com

Single-serve wines in small bottles. Picnic stills and split-size packs.

drink-trip.com

UK CBD-infused drinks aimed at calm. Soft-color cans and calm-copy.

unitedsodas.com

Adult sodas with a subscription flavor rotation. Can stills and flavor-calendar copy.

myteadrop.com

Dissolving tea drops that skip the bag. Drop-in-cup demos.

drinkghia.com

Bitter non-alcoholic aperitifs. Aperitif-hour stills and bottle-versus-can splits.