Essentials

yitty.com

Shapewear-adjacent active and lounge from the Fabletics family. Body-range campaigns and smoothing demos.

varley.com

Varley sells elevated lifestyle layers on varley.com. The Visit we opened is the United States and Americas shop.

onzie.com

Printed yoga leggings and studio pieces at mid prices. Print-wall photography.

bowflex.com

Home gym machines, weights, and training accessories. Machine-demo films and footprint diagrams.

javvycoffee.com

Coffee concentrates and protein-coffee mixes. Kitchen-pour demos and concentrate stills.

jot.co

Ultra-concentrated coffee you dose by teaspoon. Tiny-bottle stills and latte-build films.

soylent.com

Complete-meal shakes and powders at mid prices. Utilitarian bottle stills and macro tables.

vitacoco.com

Coconut water, oil, and coconut pantry at grocery-DTC prices. Tropical stills and carton grids.

drinkspindrift.com

Sparkling water with real fruit juice, not just essence. Can stills and fruit-macro photography.

aurabora.com

Herbal sparkling waters (lavender, hibiscus) at mid prices. Botanical-can stills and flavor diagrams.

boxedwaterisbetter.com

Water in paper cartons with a sustainability pitch. Carton stills and recycling diagrams.

twiningsusa.com

Tea tins, sachets, and a 300-year catalog. Tin-wall photography and blend stories.

brewteacompany.co.uk

Straightforward loose-leaf tea pouches at accessible prices. No-tin, pouch-first stills.

matcha.com

Ceremonial-grade matcha and whisks. Tin stills and whisking demos.

seedlipdrinks.com

Non-alcoholic distilled spirits with botanical stills. Bar-photography without booze theater.

drinkdesoi.com

Katy Perry's non-alcoholic aperitifs with adaptogen copy. Aperitif-glass stills and can/bottle splits.

kineuphorics.com

Adaptogen and nootropic NA drinks at mid-to-high prices. Moody bottle stills and ritual copy.

nutpods.com

Unsweetened plant creamers at grocery-DTC prices. Carton stills and coffee-pour films.

usualwines.com

Single-serve wines in small bottles. Picnic stills and split-size packs.

drink-trip.com

UK CBD-infused drinks aimed at calm. Soft-color cans and calm-copy.

myteadrop.com

Dissolving tea drops that skip the bag. Drop-in-cup demos.

drinkghia.com

Bitter non-alcoholic aperitifs. Aperitif-hour stills and bottle-versus-can splits.

drinkrecess.com

Hemp and magnesium sparkling drinks. Pastel cans and mood copy.

drinkhiyo.com

Social tonics with nootropics/adaptogens, alcohol-free. Bright cans and social-occasion photography.