Haircare

glossier.com

Skin-first beauty at mid prices. Soft minimal brand with UGC energy.

colourpop.com

Color cosmetics from value to mid, fast drops. Youthful dense shade walls.

theordinary.com

Ingredient-focused skincare at value prices, lab aesthetic. Spec-sheet style PDPs.

fentybeauty.com

Color cosmetics at upper-mid prices, shade range is the pitch. Fashion-forward campaigns.

waxcenter.com

Waxing care retail side, mid prices. Booking plus aftercare SKUs.

soldejaneiro.com

Scented body care, upper-mid. Tropical packaging energy.

thebodyshop.com

Naturals-framed personal care, mid prices. Strong green brand ID.

laurageller.com

Color cosmetics, mid prices, easy base makeup pitch. Lots of how-tos and shades.

jeffreestarcosmetics.com

Influencer color cosmetics, mid prices. High-saturation shade walls.

morphe.com

Cosmetics and brushes, value to mid. Many palettes and kits.

olaplex.com

Hair repair, upper-mid. Step-care storytelling.

bareminerals.com

Mineral makeup and skin, mid prices. Natural bare look pitch.

nativecos.com

Deodorant and personal care, mid prices. Simple scent walls.

meetlalo.com

Play kitchens, activity tables, and high chairs at upper-mid prices. Pastel blocks and grow-with-child furniture copy.

bando.com

High-saturation planners, hair accessories, and small goods, value to mid. Neon and slogan type.

nutrafol.com

Hair-growth supplement regimens at upper-mid prices. Women’s and men’s formulas with a timeline graphic.

forhers.com

Women’s telehealth and prescription-adjacent care (skin, hair, weight) at mid prices. Quiz-to-visit flow.

drunkelephant.com

Clinical-looking serums in colorful droppers at upper-mid prices. Compatibility copy and a clean list.

kyliecosmetics.com

Lip kits and makeup at mid prices. Drop heroes and Kylie imagery.

glowrecipe.com

Fruit-concept skincare at mid prices. Watermelon and guava packaging, dewy photos.

rarebeauty.com

Selena Gomez makeup at mid prices. Liquid blush heroes and mental-health giving copy.

mykitsch.com

Satin pillowcases, heatless-curl tools, and hair accessories, value to mid. TikTok tools in pink packaging.

peachandlily.com

K-beauty edit plus house skincare at mid prices. Glass-skin routine graphics.

rhodeskin.com

Hailey Bieber skincare and lips at upper-mid prices. Bare bottles and peptide lip tints.