Shopping platforms

Amazon

Marketplace

The largest general marketplace for cross-border retail. Strong for almost every category, with FBA logistics options in many regions. Expect marketplace fees, competitive pricing pressure, and region-specific storefronts. Best as a demand channel, not a brand site replacement.

eBay

Marketplace

Global marketplace for new and secondary goods with auction and fixed-price formats. Useful for testing demand and clearing inventory across borders. Seller tools and international shipping programs differ by site.

Etsy

Marketplace

Marketplace focused on handmade, vintage, and craft supplies with strong gift and design demand. Cross-border shipping is common; fees and pattern policies matter. Best for makers and design-led catalogs.

AliExpress

Marketplace

Cross-border retail marketplace with China-origin supply into many consumer markets. Strong on value assortment and choice; shipping times and returns UX vary. Often used for discovery and long-tail SKUs.

Alibaba.com

B2B Marketplace

B2B wholesale and sourcing marketplace for cross-border trade. Oriented to MOQs, supplier verification, and bulk orders rather than single-item DTC retail. Useful upstream of a brand storefront.

Shopee

Marketplace

Leading marketplace across much of Southeast Asia (and other markets) with heavy mobile usage and campaign-driven gifting seasons. Cross-border seller programs exist but are market-specific.

Lazada

Marketplace

Southeast Asia marketplace under the Alibaba ecosystem, strong in several SEA markets with marketplace + retail dynamics. Cross-border entry usually needs market-by-market setup.

Walmart

Marketplace Retail

US retail giant with a third-party marketplace. High traffic in the US; onboarding and fulfillment (including WFS) have strict operational bars. Cross-border is more limited than pure global marketplaces.

Mercari

Marketplace

Consumer marketplace popular for resale and personal listings, with major presence in Japan and the US as separate products. More C2C than brand DTC, but relevant for cross-border resale culture.

Rakuten

Marketplace

Major Japanese ecommerce ecosystem with marketplace shops and points culture. Cross-border buying into Japan-facing catalogs is common via official properties and partners.

Coupang

Marketplace Retail

Dominant Korean ecommerce player known for fast delivery expectations. Marketplace participation is Korea-centric with high operational standards.

Shopify (Markets / Storefronts)

Commerce Platform

Not a marketplace checkout destination—the commerce platform behind independent DTC storefronts. Listed here because StoreAtlas Stores are Shopify-powered brands; Markets helps those brands sell across borders on their own domains.

TikTok Shop

Social Commerce

In-app social commerce where discovery and checkout meet short video and LIVE. Availability and seller programs vary widely by country and change quickly.

Temu

Marketplace

Value-focused cross-border marketplace with app-heavy shopping. Aggressive pricing and assortment breadth; brand-control and margin dynamics differ from owned DTC sites.

SHEIN

Retail Marketplace

Global fashion and lifestyle retailer/marketplace hybrid known for fast assortment and app commerce. Cross-border by design; sustainability and quality perceptions vary by shopper.

Zalando

Marketplace Retail

Major European fashion platform combining retail and partner brands. Strong EU demand for apparel and footwear with localized country sites.

Zalora

Marketplace

SEA fashion marketplace with localized country sites. Strong apparel and beauty assortment for regional shoppers. Cross-border entry is market-specific.

Tokopedia

Marketplace

Major Indonesian marketplace with huge local demand and campaign-driven shopping peaks. Useful for brands entering Indonesia with local fulfillment readiness.

Bukalapak

Marketplace

Indonesian marketplace for consumers and MSMEs. Competitive promotions and mobile-heavy traffic.

Flipkart

Marketplace

Leading Indian marketplace for electronics, fashion, and general merchandise. High competition and strong festive campaigns.

Myntra

Marketplace

India fashion marketplace with strong apparel and footwear demand. Style discovery and seasonal sales drive traffic.

noon

Marketplace

Major Middle East marketplace spanning grocery and general retail in several MENA markets. Fast delivery expectations in core cities.

Jumia

Marketplace

Pan-African ecommerce marketplace present in multiple countries. Useful for testing African consumer demand with localized storefronts.

Mercado Libre

Marketplace

Mercado Libre is Latin America's largest e-commerce ecosystem, operating marketplaces in Brazil, Mexico, Argentina, and beyond alongside its Mercado Pago payments and Mercado Envios logistics networks. It is the default online shopping destination across most of the region.

Americanas

Marketplace Retail

Brazilian retail/marketplace destination for general merchandise. Competitive promotions and high local demand.

Magazine Luiza

Marketplace Retail

Brazilian omnichannel retailer with strong marketplace presence. Known for consumer trust and broad categories.

Catch

Marketplace

Australian marketplace for deals and everyday goods. Useful as an AU demand channel alongside owned DTC.

THE ICONIC

Marketplace Retail

ANZ fashion destination for apparel, sneakers, and beauty. Strong seasonal campaigns.

OTTO

Marketplace Retail

Major German ecommerce retailer/marketplace for home, fashion, and electronics.

Cdiscount

Marketplace

French marketplace with competitive pricing and broad assortment.

bol

Marketplace

Leading Benelux marketplace for books, electronics, and general merchandise.

Allegro

Marketplace

Poland’s leading marketplace with massive local traffic.

Wildberries

Marketplace

Large CIS marketplace for fashion and general goods. Cross-border rules can be complex.

Ozon

Marketplace

Major Russian ecommerce marketplace across many categories.

Yahoo! Shopping Japan

Marketplace

Japanese shopping mall ecosystem alongside Yahoo Japan services. Useful for JP consumer reach.

Qoo10

Marketplace

Asia-focused marketplace popular in several markets including Singapore and Japan variants.

Wish

Marketplace

Value marketplace known for low-price cross-border assortment. Margin and brand control differ from owned DTC.

Facebook & Instagram Shops

Social Commerce

Social commerce storefronts inside Meta apps. Discovery happens in feed/Reels; checkout rules vary by region.

Pinterest

Social Commerce

Visual discovery platform with shopping features and product pins. Strong for inspiration-led categories.

YouTube Shopping

Social Commerce

Video-led product discovery and shopping integrations on YouTube. Best for creators and demo-heavy products.

Google Shopping

Comparison

Product discovery and comparison surface tied to Google Merchant Center and ads. Critical feed quality channel for many DTC brands.

Target Plus

Marketplace Retail

US retail marketplace via Target’s partner programs. High trust US traffic with strict operational bars.

Newegg

Marketplace

Electronics-focused marketplace popular with PC and gadget shoppers.

Wayfair

Marketplace Retail

Home and furniture marketplace with large catalog discovery. Heavy on big-and-bulky logistics.

Overstock

Marketplace Retail

US home and lifestyle marketplace for deals and furniture-adjacent goods.

Poshmark

Marketplace

Social resale marketplace for fashion. Strong community selling dynamics.

Depop

Marketplace

Youth-oriented fashion resale marketplace with social discovery.

StockX

Marketplace

Authenticated resale marketplace for sneakers, streetwear, and collectibles.

GOAT

Marketplace

Sneaker and apparel resale marketplace with authentication.

FARFETCH

Marketplace Retail

Luxury and contemporary fashion marketplace connecting boutiques and brands worldwide. Strong discovery for designer apparel and sneakers.

SSENSE

Marketplace Retail

Designer fashion retailer with editorial merchandising and global shipping. Known for contemporary labels and sneakers.

Mytheresa

Marketplace Retail

Luxury fashion destination with curated designer assortments and strong EU roots.

NET-A-PORTER

Marketplace Retail

Premium fashion retailer for designer womenswear and accessories with editorial storytelling.

MR PORTER

Marketplace Retail

Menswear luxury retailer with curated designer brands and accessories.

ASOS

Marketplace Retail

Large fashion destination with own labels plus third-party brands. High volume in youth and trend categories.

ABOUT YOU

Marketplace Retail

European fashion platform popular in DACH with influencer-led discovery.

Zalando Lounge

Marketplace

Members-only fashion offers related to the Zalando ecosystem. Campaign-driven assortment.

H&M

Retail

Global fast-fashion retailer with country storefronts. Owned retail rather than open marketplace.

UNIQLO

Retail

Global basics apparel retailer with country sites. Strong everyday apparel demand.

Nike

Retail

Global sportswear brand storefront with regional sites. High-intent sneakers and apparel demand.

adidas

Retail

Global sportswear brand ecommerce with localized country experiences.

Best Buy

Marketplace Retail

Major US electronics retailer with marketplace partner programs. Strong for gadgets and appliances.

The Home Depot

Marketplace Retail

US home improvement retailer with marketplace assortment for DIY and tools.

Lowe’s

Marketplace Retail

US home improvement retail with marketplace and big-and-bulky logistics.

IKEA

Retail

Global furniture and home goods retailer with country sites. Logistics are a major part of the experience.

Costco

Retail

Membership warehouse retailer with ecommerce for members. Bulk and value positioning.

Macy’s

Marketplace Retail

US department store with marketplace and brand partnerships. Strong apparel and home categories.

Nordstrom

Marketplace Retail

US fashion retailer with strong apparel and beauty. Offers and Rack channels expand reach.

Kohl’s

Marketplace Retail

US mid-market retailer with marketplace partnerships and loyalty programs.

Sephora

Marketplace Retail

Major beauty retailer with curated brand assortments and strong discovery.

Ulta Beauty

Marketplace Retail

US beauty retailer spanning mass to prestige with loyalty-driven traffic.

Chewy

Marketplace Retail

US pet ecommerce destination with subscriptions and broad pet assortments.

Petco

Marketplace Retail

US pet retailer with ecommerce and marketplace-like assortment.

iHerb

Marketplace Retail

Global wellness and supplements retailer popular for cross-border vitamin shopping.

Vitacost

Marketplace Retail

US health and wellness ecommerce for supplements and natural products.

Thrive Market

Marketplace Retail

US membership marketplace for organic and specialty groceries.

Instacart

Marketplace

Grocery delivery marketplace connecting shoppers with local retailers.

Uber Eats

Marketplace

On-demand food delivery marketplace spanning restaurants and some grocery.

DoorDash

Marketplace

US-heavy food delivery marketplace with expanding grocery and retail delivery.

Grubhub

Marketplace

US food delivery marketplace for restaurants.

Deliveroo

Marketplace

Food delivery marketplace strong in UK and parts of Europe/Asia.

Rappi

Marketplace

Latin America super-app for delivery spanning food, groceries, and errands.

Glovo

Marketplace

Delivery super-app across Europe, Africa, and beyond for food and local retail.

Carrefour

Retail

Global hypermarket retailer with ecommerce in many countries.

Tesco

Retail

Major UK grocery retailer with strong ecommerce grocery.

Fnac

Marketplace Retail

French cultural and electronics retailer with marketplace assortment.

MediaMarkt

Marketplace Retail

European electronics retailer with country sites and partner assortments.

Saturn

Marketplace Retail

German electronics retailer often paired with MediaMarkt group assortment.

Coolblue

Retail

Benelux electronics and appliances retailer known for service-led ecommerce.

Takealot

Marketplace

Leading South African marketplace for general merchandise.

Konga

Marketplace

Nigerian ecommerce marketplace for general goods.

Jarir

Retail

Major MENA electronics and bookstore retailer with regional sites.

Namshi

Marketplace Retail

MENA fashion ecommerce destination for apparel and beauty.

Trendyol

Marketplace

Major Turkish ecommerce marketplace expanding into Europe. Strong fashion and general merchandise.

Hepsiburada

Marketplace

Large Turkish marketplace across electronics, home, and fashion.

Gmarket

Marketplace

Korean marketplace popular with domestic and some cross-border shoppers.

Auction Korea

Marketplace

Korean marketplace under the eBay Korea ecosystem historically. Useful for KR mall traffic.

11번가 / 11st

Marketplace

Korean open marketplace with broad categories and promotions.

Yahoo! Auctions Japan

Marketplace

Large Japanese auction and resale marketplace. Strong for collectibles and used goods.

Mercari Japan

Marketplace

Japan’s major C2C marketplace for fashion and everyday goods.

Taobao

Marketplace

Massive Chinese C2C/B2C marketplace. Primary domestic China demand surface.

Tmall

Marketplace

China brand-focused B2C marketplace for official brand stores.

JD.com

Marketplace Retail

Major Chinese retail/marketplace with strong logistics reputation.

Pinduoduo

Marketplace

China value marketplace known for group buying and low prices.

Xiaohongshu

Social Commerce

China social commerce and discovery platform blending content with shopping.

WeChat Channels Shop

Social Commerce

WeChat ecosystem shopping via Channels and mini programs. Discovery happens inside WeChat.

LINE Shopping

Social Commerce

Shopping features inside LINE across several Asian markets.

Kakao Shopping

Social Commerce

Commerce inside Kakao’s Korean messaging ecosystem.

WhatsApp Business

Social Commerce

Conversational commerce via WhatsApp catalogs and business messaging.

Snapchat

Social Commerce

Youth-oriented social platform with shopping ads and AR try-on features.

Reddit

Social Commerce

Community discovery platform; shopping is mostly referral and ads rather than native checkout.

Discord

Social Commerce

Community platform used by brands for drops, support, and member shops.

Gumroad

Marketplace

Creator commerce platform for digital products, memberships, and simple storefronts.

notonthehighstreet

notonthehighstreet is a UK marketplace curated around unique gifts and independent designer-makers across home, jewellery, and keepsakes. Its positioning centers on personalization and products that feel one-of-a-kind rather than mass-produced.

Trouva

Trouva is a curated marketplace connecting independent boutiques across Europe and the UK with city-minded shoppers, spanning fashion, homeware, and lifestyle. It handles marketing, logistics, and payments so physical boutiques can sell online.

ManoMano

ManoMano is a European marketplace specialized in DIY, home improvement, gardening, and pool equipment, headquartered in France. It aggregates specialist sellers with content and advice tailored to home renovation shoppers.

OnBuy

OnBuy is a UK-based online marketplace with a flat commission model and no direct competition with sellers for top listings. It covers general retail categories from electronics to home and garden with cashback incentives for shoppers.

Fruugo

Fruugo is a global marketplace that automatically translates and localizes seller products across 40+ country sites, handling currency, language, and cross-border payments. Sellers list once and reach international shoppers without dedicated country stores.

eMAG

eMAG is the leading e-commerce platform in Romania, also active in Bulgaria, Hungary, and Moldova, with a marketplace model plus FBE fulfillment service. It is the dominant online shopping destination in its home market.

Rakuten (Japan)

Rakuten is Japan's largest domestic online shopping mall, where merchants run individualized storefronts inside the Rakuten ecosystem with its own points economy. Its loyalty program spans e-commerce, travel, and finance, driving repeat local traffic.

Reverb

Reverb is the largest online marketplace dedicated to new, used, and vintage music gear, connecting musicians with shops and individual sellers worldwide. It offers category-specific tools like gear guides, price insights, and safe shipping options for instruments.

Discogs

Discogs is the definitive marketplace and database for vinyl records, CDs, and cassettes, with one of the most detailed release catalogs online. Buyers price-shop across sellers worldwide using the database's condition standards and historical sale data.

Grailed

Grailed is a curated resale marketplace focused on men's fashion, from streetwear to designer archives, with authenticity review for higher-value items. Its editorial content and community signal set it apart from general resale apps.

Vinted

Vinted is a large European secondhand marketplace for clothing and accessories where individual sellers list without selling fees, with buyers paying buyer protection. It has grown rapidly across the UK, France, Germany, and other markets.