Skincare

summerfridays.com

Summer Fridays sells sunny skincare and lip balm on a public homepage that leads with beige tubes, vacation photography, and lip-and-mask heroes rather than a ten-acid routine builder. Confirm the current lip, mask, and ship-to on summerfridays.com.

supergoop.com

Supergoop sells sunscreen-first skincare on a public homepage that uses finish type (unseen, glow, matte, and similar texture stories) as navigation, with swatch films sitting next to the tube instead of a beach essay with no SPF step. Confirm finish, the labeled SPF on the PDP, and shipping on supergoop.com.

milkmakeup.com

Milk Makeup sells cool-girl color on a public homepage that merchandises stick formats, downtown casting, and primer-plus-color grids so you can shop a stick as a use case instead of hunting a brush-only glam studio. Confirm format, shade, and shipping on milkmakeup.com.

functionofbeauty.com

Quiz-custom haircare bottled with your name at mid prices. Quiz-forward homepage, pastel custom bottles.

prose.com

Made-to-order haircare from a long diagnostic quiz. Clinical-clean photography and ingredient-reason copy.

mybillie.com

Women's razors, body, and shave kits without pink tax theater. Pastel stills and body-hair-normal photography.

theinkeylist.com

The INKEY List sells accessible, ingredient-named skincare on a public homepage that leads each tile with the active (acid, peptide, oil, and similar names) rather than a mood film with the formula hidden. Confirm the ingredient on the PDP, the current list, and shipping on theinkeylist.com.

paulaschoice.com

Paula's Choice sells clinical-leaning skincare on a public storefront that treats BHA, percentages, and routine-builder diagrams as the aisle, not a celebrity campaign with the formula parked in a footer. Confirm the current exfoliant, the percentage on the PDP, and shipping on paulaschoice.com.

herocosmetics.com

Mighty Patch pimple patches and simple acne helpers. Macro patch-on-skin photography.

mytopicals.com

Faded and other treatment-leaning skincare with bold branding. High-color packaging and texture films.

hauslabs.com

Lady Gaga's makeup house — triclone skin tech and color. Sculptural packaging stills and shade stories.

makeupbymario.com

Artist- palettes, master pigments, and pro-leaning color. Artist-demo videos and palette-architecture stills.

hudabeauty.com

Obsessions palettes, complexion, and fragrance at mid-to-high prices. High-glam campaigns and influencer-scale launches.

patmcgrath.com

Theatrical pigment and a launch palette are what the official Pat McGrath Labs homepage merchandizes at patmcgrath.com. Color Blitz, Mothership numbering, and baroque stills treat a palette as the event, not a quiet beige stick wardrobe.

youthtothepeople.com

Superfood-named cleansers and serums at mid prices. Green-juice photography and pump-bottle stills.

herbivorebotanicals.com

Botanical oils, masks, and crystal-aesthetic skincare. Stone-and-oil stills, very spa.

biossance.com

Sugarcane squalane oils and clean serums at mid prices. Lab-glass stills and squalane-drop macros.

sundayriley.com

Named serums shopped by concern—lactic, retinol, vitamin C—and a treatment called Good Genes are the merchandising on sundayriley.com. The official Sunday Riley homepage puts AHA, ceramide, and niacinamide tiles next to kits and a virtual consult, not a makeup shade wall.

theouai.com

OUAI sells hair care with a scent-wardrobe pitch on a public homepage that puts beige-bathroom stills, scent-layer diagrams, and hair-plus-body families next to the bottle instead of parking fragrance in a tiny note. Confirm scent family, hair type language, and shipping on theouai.com.

gisou.com

Honey-infused hair oil and a small bee-story hair line. Golden oil macros and hair-shine films.

k18hair.com

Peptide leave-in mask aimed at damaged hair at high prices. Before/after hair-fiber graphics.

patternbeauty.com

Tracee Ellis Ross's curl and coil haircare at mid prices. Curl-pattern photography and texture education.

briogeo.com

Don't Despair, Repair! and clean haircare at mid prices.

coola.com

Organic-leaning sunscreens and setting mists at mid prices. Outdoor glow photography and mist-spray films.