Skincare

leprunier.com

Le Prunier makes beauty oil from plums grown on a fourth-generation California family farm. The range is built around a single hero ingredient, so shoppers know exactly what they're getting.

byoma.com

Byoma sells barrier-focused skincare built around tri-ceramide complexes at drugstore-adjacent prices. The color-coded packaging makes the routine steps easy to follow.

nooni.me

Nooni built its name on the Apple Seed lip oil that went viral on TikTok, and the official store carries the full lineup of shades, masks, and value sets. The catalog stays close to lips — oils, masks, and bundles — rather than a full skincare routine.

dieuxskin.com

Dieux built its reputation on the reusable Forever Eye Mask and a clinically-minded approach to formulas with transparent ingredient lists. The official store carries cleansers, serums, moisturizers, and kits.

dieuxskin.com

Dieux Skin is built around a small set of skincare staples, led by the reusable Forever Eye Mask that replaces single-use sheet masks. The brand leans into clinical framing and ingredient transparency, and the site is the place to confirm current formulas and sizes.

asarai.com

Asarai is an Australian skincare brand built on native botanical actives such as gum-leaf extracts. The lineup covers cleansers, serums, masks, and moisturizers with a natural-ingredient positioning.

saltandstone.com

Salt & Stone is a California brand making gender-neutral skincare, body care, deodorant, and fragrance. Santal is the signature scent family, with the range spanning minis to full sizes.

experimentbeauty.com

Experiment Beauty is an indie skincare lab that broke out with Buffer Jelly, a jelly-textured serum. The range covers serums, cleansers, and routines with playful, lab-coded branding.

kulfibeauty.com

Kulfi Beauty is a South-Asian-founded makeup brand built around shades for deeper skin tones; the Lassi Lips line is the core of the catalog. The site is straightforward to browse and prices sit in the mid-range.

cocokind.com

cocokind positions itself as affordable skincare with full ingredient transparency and sustainability commitments. The range covers cleansers, serums, moisturizers, and lip care at drugstore-adjacent prices.