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Storefront notes

How to evaluate a storefront, how marketplaces differ from brand sites, and category browse notes. Method notes, not fake reviews.

335 notes

Before you buy

Method notes for the shopper job before checkout — landed cost, ship-to, official host, marketplace tiles, support, and returns. Notes, not a ranking.

After checkout, use order tracking only when the brand page is missing. Order tracking

Before you buy on an official brand site

Ordinary links — not a Load more button. The same map lives on Before you buy. Notes, not a ranking.

Official host vs lookalike

Ship-to and landed cost

DDP vs DAP and customs asks

Size and returns before you buy

Brand site vs a channel

After checkout