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How to evaluate a Shopify store — method notes

How to evaluate a Shopify store, how to check shipping and returns, and how a brand site differs from Amazon. No star scores. Listing rules live on About.

28 notes

Before you buy

Method notes for the shopper job before checkout — landed cost, ship-to, official host, marketplace tiles, support, and returns. Notes, not a ranking.

After checkout, use order tracking only when the brand page is missing. Order tracking

Before you buy on an official brand site

Ordinary links — not a Load more button. The same map lives on Before you buy. Notes, not a ranking.

Official host vs lookalike

Ship-to and landed cost

DDP vs DAP and customs asks

Size and returns before you buy

Brand site vs a channel

After checkout