Tools
Ads & attribution
Ad platforms and attribution tools for paid acquisition. Includes major ad networks and post-cookie measurement solutions for store owners. Run these alongside your store analytics to see true incremental return.
Google Ads
Google's advertising platform covering Search, Shopping, Performance Max, and YouTube. Shopping campaigns are a core acquisition channel for ecommerce stores.
Google Merchant Center
Feed management tool that submits product data to Google Shopping, free listings, and Merchant Center campaigns. Gateway to Google's shopping surfaces.
Meta Ads
Advertising across Facebook, Instagram, and Messenger with advanced catalog and retargeting tools. Still the largest social ads channel for DTC brands.
TikTok Ads
Short-video ad platform with catalog ads, Spark Ads, and strong discovery reach. Rapidly grown channel for impulse-driven ecommerce products.
Pinterest Ads
Visual discovery platform ads with shopping catalogs and idea pins. Users arrive with planning intent, which suits home, fashion, and gifting.
Snapchat Ads
Ads on Snapchat with AR try-on, collection ads, and strong under-30 reach. Catalog-powered campaigns support direct ecommerce selling.
Northbeam
Machine-learning attribution and media-mix modeling platform for ecommerce advertisers. Reconciles spend across channels against predicted incremental revenue.
Hyros
Ad tracking platform using deterministic click tracking to tie sales back to ads across funnels. Popular with high-ticket and info-product sellers.