Tools
Analytics & SEO
Analytics, heatmaps, and SEO tools for measuring traffic, conversions, and search visibility. Includes GA4, Search Console, session replay, and keyword research suites. Use them to find what to fix before spending more on ads.
Google Analytics 4
Google's free web analytics platform using an event-based data model. Tracks sessions, conversions, and ecommerce funnels across sites and apps.
Google Search Console
Free Google tool showing how your site appears in search: queries, impressions, indexing, and crawl issues. Essential for monitoring organic visibility.
Hotjar
Behavior analytics with heatmaps, session recordings, and on-site surveys. Helps teams see how shoppers actually use product and checkout pages.
Microsoft Clarity
Free session recording and heatmap tool with rage-click and dead-click detection. A no-cost alternative to paid behavior analytics.
Lucky Orange
Heatmaps, session recordings, live chat, and conversion funnels in one toolkit. Combines qualitative behavior data with basic support tooling.
Semrush
All-in-one SEO suite with keyword research, site audits, backlink analysis, and competitor tracking. One of the most widely used professional SEO platforms.
Ahrefs
SEO toolset best known for backlink index and competitive gap analysis. Also covers keyword research, rank tracking, and site audits.
Triple Whale
Ecommerce analytics and attribution dashboard consolidating ad spend, revenue, and LTV data. Popular for pixel-level tracking on Shopify stores.
Fathom Analytics
Privacy-first, cookieless web analytics with a simple dashboard. Compliant with GDPR without consent banners in most configurations.