Tools
Email & SMS marketing
Email and SMS marketing platforms built for ecommerce lifecycle campaigns. Covers abandoned-cart flows, segmentation, pop-ups, and broadcast campaigns. Popular picks include Klaviyo, Mailchimp, and Omnisend.
Klaviyo
Email and SMS marketing platform deeply integrated with Shopify. Used for flows, campaigns, and segmentation.
Mailchimp
All-in-one email marketing platform with audience segmentation, automations, and landing pages. Widely used by small businesses starting structured email programs.
Omnisend
Ecommerce-focused email and SMS marketing with prebuilt automation workflows and pop-up forms. Integrates natively with Shopify and other major storefront platforms.
Drip
Ecommerce CRM with email automation, deep segmentation, and revenue attribution per campaign. Known for granular behavioral targeting of shoppers.
Constant Contact
Long-standing email marketing service with templates, list tools, and event marketing features. Offers straightforward deliverability tooling for small teams.
ActiveCampaign
Email marketing and marketing automation platform with a visual flow builder and CRM features. Supports complex conditional logic and lead scoring.
PostScript
SMS marketing platform built for Shopify with compliant list growth, automations, and two-way messaging. Focused on revenue-per-message for DTC brands.
Attentive
Enterprise-grade SMS and email marketing platform with strong sign-up tools and real-time personalization. Popular with larger DTC and retail brands.
Privy
List-growth and marketing platform with pop-ups, email, and SMS for small ecommerce stores. Combines on-site capture with simple automated campaigns.
Sendlane
Ecommerce email and SMS automation platform with multi-channel journeys and reviews add-ons. Positions itself as a mid-market alternative to enterprise stacks.